“Marketing Tricks the BIG Companies Use to Fool You” Series Use the Same Tricks to Build Your NLPCoaching Business XII
These articles are written to be equally useful for the beginner of NLP and the NLP Trainer although some of the articles may be more advanced than others. If you find yourself reading an article that’s too advanced, give us a call or send us an email. We will be happy to clarify the issue for you.
Marketing Tricks Article No. 12
For some of you, this may be the first article you read in this series of How To Learn The PR Patterns That Use NLP Linguistic Techniques. I recommend you go back and read them all, do the exercises and learn what is being done to you but also how can you use the same techniques for your benefit. As always, we encourage you to use them only in integrity since they’re used too much already for manipulation. Stay away from that. Send out good – and you’ll receive good in return!
One reason why I’ve long recommended that you should begin to learn these patterns is because if you stick your head in the sand and pretend all is the same as in the good old days, you’re missing actually what’s happening in your community, in your workplace, and in the world.
So what? You may say!
Well, if you don’t really care what comes toward you and your family, now or in the future, don’t pay any attention. Sure enough, I mentioned in an older article and video about ‘one word = one meaning’ way of thinking to which we’re all so accustomed to – and which is no longer valid.
Everything is re-defined. It defies common sense to believe that what you think you hear or read in a promotion, publicity, press release, interview, is the truth as you understand the words.
And the change impacts you and your family. Pay attention now!
Pattern No. 12 – I’M DUE A HIT – there is a certain cliché permeating many cultures which says that after a series of misfortunes the Wheel of Fortune must turn back to good luck.
This is one that we all like to believe, folks! After a period of hardship or upheaval in our lives, we really like to believe that it is about time for all that to change and that eventually we’ll get again back to happy and content times. Consequently, we tend to become silly when a sly PR stunt is played on us.
Let’s say that you meet a person that wants to sell you something. When they say “Don’t you think that our meeting here is not accidental and that your bad times are over? After all, we all deserve a win after such big losses…”, don’t you feel like there must be something to it?
Well, even if you do not, many people do. Wherever you are in the world – think of the last elections in your country. Didn’t you think that now since the old president/prime minister/etc., is gone, things had to improve? It’s about time, right?
Wrong! It does not follow! It’s a non-sequitur! One does not have anything to do with the other and yet… many people fall for it many times!
If you miss out 7 times you’re REALLLY due a hit.
For the modeling project of board break in NLP Master Practitioner Training:
You hit the board 6 times – next time it’ll break before your hand goes through.
I’ve done lots of breakthrough sessions before and I still have the old problem:
This means that it’s about time you are successful at letting it all go today, don’t you think so?
To get really good at this one here is what you can do:
Begin by noticing it in the movies, when you watch TV, talk shows, or when you talk to people at work or even with your family members. Then begin to notice how it is utilized. In other words, what comes after the pattern, because here is the whole point? What is implied, what idea is shoved down your throat because you now accept that the “new” will be better because it’s about time!
Next, write a paragraph using this technique to encourage people to take coaching with you (if you’re an NLP coach), or to take trainings with you (if you’re an NLP trainer). If you’re neither, then simply write a paragraph – obviously using this technique – in which you tell why you’re the best at your job.
Another possibility is to write a statement as if you were the coach of a client who failed several times to get rid of a problem in his life and you encourage him or her to do it this time while taking a training.
Until then, be well.