Part 3 - Did You Notice? Each Values Level Has Its Own Language

Did You Notice? Each Values Level Has Its Own Language Part 3

Did You Notice? Each Values Level Has Its Own Language Part 3

In Part 1 and Part 2 of this article we analyzed the process by which words can be used for social engineering. The process involves taking an abstract word, substitute a new meaning for it or invent new words for the old meanings. We arrived at an interesting conclusion that could make us a little uneasy – that with the help of language you have separated two groups of people – those who are not “in the know” and those “in the know”.

Now we’ll proceed to take a short example and to analyze the difference between the “old” and the “new” language in society as well as the type of transformation occurring in our lives.

In general you see people adopt the new terms and meanings to language without reflection or consideration – and once they use the words without consideration and true understanding, it instills in them the manipulation of consciousness and change in behavior.

VL 4 is very precise and systematic in defining one single meaning for one word. As VL 4 would do, it defines rigidly a box in which the meaning of the word is described precisely and everybody uses the word in the same way.

By contrast, VL 5 redefines all words to manipulate their meaning to suit its own purpose. VL 5 does not break the law in the same manner as VL 3; they don’t steal or pillage by force; VL 5 twists the law, and therefore the words’ meaning so they can eventually change the law itself. If you need guaranteed loan acceptance no credit check checkout the link.

The word “values” has been twisted as well. It is part of the words to which a new meaning has been attached. In general when you talk about values you talk about a group, or a culture or even a certain mentality. Aside from NLP Values which in other schools of NLP are called “criteria” very few talk about individual values.

In general VL 5 institutions, corporations, organizations, facilities and groups of all variety have their own values statement. They carefully choose resounding words so they look really good. Nobody really believes them and nobody seems to care anyway.

Given that usually our valued (pun intended) institutions belittle the work with the Unconscious Mind, they have to work really hard doing PR to manipulate into acceptance and obedience all the workforce. From the NLP Master Practitioner training we learned that what the corporations want to do is actually not possible to the extent they would desire, since values are mostly unconscious. In spite of people being suggestible and obedient, many times the values of the corporation are not in line with the values of the individuals. Wonder then why so many people are conflicted at their jobs?

The aim is to have all participants to that group (employees, personnel, etc.) adopt the same values. Now this is not a bad thing; values alignment in a corporation makes a big difference whether people are moving in the same direction or not. In fact if you want to do real teambuilding you need to do values alignment but here is the major difference: values alignment takes into account every individual and with their permission (not a small thing) changes their values so everybody is in accord. Notice the difference? Taking into account each individual versus having the individual disappear into the “team”.

That being said however, how many times have you heard: “Here are the values of our corporation, from now on you are expected to adopt them immediately.“

What about the meaning of the words themselves? On the same website we find out that the fairness, innovation and community involvement are some common business values. When I read this I had a moment of cognitive dissonance. I am all right with “innovation” whatever that means to them, but fairness and community involvement struck me the wrong way. If you do just a little research into the performance over the years of the most successful transnational corporations around the world, you get very quickly that profit, increased market-share, market domination, expansion and the like are their real and most treasured values.

But “fairness, innovation and community involvement” sounds good for the rest of us. And what does “fairness” really mean in VL 5? Does it have anything to do with “fair trading practices”? The words “fair trading practices” evoke positive images, but in VL 5 there are no positive images, folks. Only cold definitions and re-definitions of terms. For instance VL 5 can negotiate the fairness issue exceedingly well in this way; we will be fair to everybody but we will not give the same consideration to employees as to the company’s upper management.

Now look at this example of VL 5 corporate exquisitely deliberate and conscious use of language and I did not make this one up. I modified it just a little so I don’t end up in trouble for breaching the “corporate veil” full of “proprietary information”.

“New strategic plan aims to focus, and accelerate our research and guide funding toward our specific goal. Against a backdrop of rapid scientific advances and dramatic changes in the landscape of our industry, the __________ (name of institution deleted) has issued a new strategic plan for innovation and research. Informed by the successes and challenges of recent years, the new plan updates the strategic objectives of its 2014 predecessor with the aim of balancing the need for long-term investments in basic research with urgent needs.

“The overall funding strategy is to pursue long-term objectives by supporting investigator-initiated proposals based on scientific opportunities, while using targeted funding announcements to address near-term goals.

“A diverse community of stakeholders helped review and provide comments on the draft update of the plan.”

Are you clear? It is all spelled out for you right there! But I promise you, the meaning of these words is very well-defined and distinct for the “ones in the know” including those who are the “diverse community stakeholders” with whatever-their-own-values are.

Now let’s say for argument sake that a new plan will be presented to the public for deliberation and it is written in such a language. Who do you think will really understand the terms correctly to have a meaningful input in their response?

Here is another example and like everything having to do with the banks you should understand what it says – I promise I chose an easy example. If you don’t, this should be of concern to you because like everybody else you deal with banks.

“Central banks in developing countries are tightening policy and intervening in currency markets in response to concerns about the potential effect of currency depreciation on inflation, though gross issuance of nonfinancial corporate bonds and commercial paper have slowed and interest volatility has substantially diminished, possibly suggesting that reaching-for-yield behavior might be increasing again.”

And that’s my point. The society is being reengineered while we all are happily asleep posting our latest selfie on Instagram. Oh maybe not all of us are asleep. If you managed to read this article to the end, you are awake. Congratulations!


Until next time, be well.


Oh and one more question: What does “community involvement” really mean, anyway?

Adriana James

About the Author: Adriana James

NLP Master Trainer, Hypnosis Master Trainer and NLPCoaching Master Trainer. She is the author of the book Values And the Evolution of Consciousness - a book about how to take advantage of the massive changes which the world is going through and  Time Line Therapy® Made Easy - an introduction to Time Line Therapy® techniques easy to master by everyone. To read more about Adriana go here.


  1. Kallum

    Thank you Adriana for another fantastic series of articles, much like the series on Values and the Evolution of Consciousness it has sparked great interest in me and has allowed me to obtain a greater level of understanding in NLP, Values and how it can be applied in the real world. Upon doing further research I have also come across other forms of social engineering and how it is covertly used to push agendas and to mould the thinking of the masses by exploiting cognitive biases . Thank you for keeping us in the know.

  2. James Marciniak

    At what level do the levels no longer matter

    • Brett

      I don’t know if there is a level where the Values Levels no longer matter??

      Even a level where values levels no longer matter holds the importance of “not mattering” doesn’t it??

      And that would “matter” to the level of “not mattering” creating some kind of paradox – so may be it’s not a matter of the Values levels no longer mattering – may be it’s something altogether outside the box of paradox that really matters??

      So – I still don’t you the answer to your question but may be somebody else will that reads the posts James. 🙂

    • Adriana James

      Values levels are just a way of explaining the neurological development based on environment as well as life concerns. So it follows that until once one begins to use 100% of brain and body’s neurology rather than about 3-5% as it is now for humans, the spiral development will continue. On another note, when Values Levels cease to matter for someone, that person has reached a point which in and of itself is another values level. As Graves described the VL, even your comment implies a certain VL.

      • Brett

        Wow! I wonder what it might be like to begin using 100% of my brain – wow! Mind blowing for me to think about.

        • Adriana James
          Adriana James

          Don’t worry. It won’t happen unless you merge with a machine – shades of transhumanism; but then you won’t have any VL anymore because you won’t be what is called now human 🙂

    • Dwayne Mercorella

      I think it is important to have an understanding of the values levels and particularly what problems reside with each of them for us to better understand our projections and the projections of the world around us. Especially when seeing clients and noticing what values level there presenting problem comes from and paying attention to what values level our own unresolved problems reside in. What I feel is most important though is paying attention to the presenting problem its self, not the values level necessarily. Noticing our unresolved issues and resolving them. I know this is constantly gearing me towards my highest value which is growth and so at this stage at my level of growth, values levels matter and don’t matter at the same time 😉

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